This page has moved to a new address.

What We Learned from Yesterday

body { background:#aba; margin:0; padding:20px 10px; text-align:center; font:x-small/1.5em "Trebuchet MS",Verdana,Arial,Sans-serif; color:#333; font-size/* */:/**/small; font-size: /**/small; } /* Page Structure ----------------------------------------------- */ /* The images which help create rounded corners depend on the following widths and measurements. If you want to change these measurements, the images will also need to change. */ @media all { #content { width:740px; margin:0 auto; text-align:left; } #main { width:485px; float:left; background:#fff url("http://www.blogblog.com/rounders/corners_main_bot.gif") no-repeat left bottom; margin:15px 0 0; padding:0 0 10px; color:#000; font-size:97%; line-height:1.5em; } #main2 { float:left; width:100%; background:url("http://www.blogblog.com/rounders/corners_main_top.gif") no-repeat left top; padding:10px 0 0; } #main3 { background:url("http://www.blogblog.com/rounders/rails_main.gif") repeat-y; padding:0; } #sidebar { width:240px; float:right; margin:15px 0 0; font-size:97%; line-height:1.5em; } } @media handheld { #content { width:90%; } #main { width:100%; float:none; background:#fff; } #main2 { float:none; background:none; } #main3 { background:none; padding:0; } #sidebar { width:100%; float:none; } } /* Links ----------------------------------------------- */ a:link { color:#258; } a:visited { color:#666; } a:hover { color:#c63; } a img { border-width:0; } /* Blog Header ----------------------------------------------- */ @media all { #header { background:#456 url("http://www.blogblog.com/rounders/corners_cap_top.gif") no-repeat left top; margin:0 0 0; padding:8px 0 0; color:#fff; } #header div { background:url("http://www.blogblog.com/rounders/corners_cap_bot.gif") no-repeat left bottom; padding:0 15px 8px; } } @media handheld { #header { background:#456; } #header div { background:none; } } #blog-title { margin:0; padding:10px 30px 5px; font-size:200%; line-height:1.2em; } #blog-title a { text-decoration:none; color:#fff; } #description { margin:0; padding:5px 30px 10px; font-size:94%; line-height:1.5em; } /* Posts ----------------------------------------------- */ .date-header { margin:0 28px 0 43px; font-size:85%; line-height:2em; text-transform:uppercase; letter-spacing:.2em; color:#357; } .post { margin:.3em 0 25px; padding:0 13px; border:1px dotted #bbb; border-width:1px 0; } .post-title { margin:0; font-size:135%; line-height:1.5em; background:url("http://www.blogblog.com/rounders/icon_arrow.gif") no-repeat 10px .5em; display:block; border:1px dotted #bbb; border-width:0 1px 1px; padding:2px 14px 2px 29px; color:#333; } a.title-link, .post-title strong { text-decoration:none; display:block; } a.title-link:hover { background-color:#ded; color:#000; } .post-body { border:1px dotted #bbb; border-width:0 1px 1px; border-bottom-color:#fff; padding:10px 14px 1px 29px; } html>body .post-body { border-bottom-width:0; } .post p { margin:0 0 .75em; } p.post-footer { background:#ded; margin:0; padding:2px 14px 2px 29px; border:1px dotted #bbb; border-width:1px; border-bottom:1px solid #eee; font-size:100%; line-height:1.5em; color:#666; text-align:right; } html>body p.post-footer { border-bottom-color:transparent; } p.post-footer em { display:block; float:left; text-align:left; font-style:normal; } a.comment-link { /* IE5.0/Win doesn't apply padding to inline elements, so we hide these two declarations from it */ background/* */:/**/url("http://www.blogblog.com/rounders/icon_comment.gif") no-repeat 0 45%; padding-left:14px; } html>body a.comment-link { /* Respecified, for IE5/Mac's benefit */ background:url("http://www.blogblog.com/rounders/icon_comment.gif") no-repeat 0 45%; padding-left:14px; } .post img { margin:0 0 5px 0; padding:4px; border:1px solid #ccc; } blockquote { margin:.75em 0; border:1px dotted #ccc; border-width:1px 0; padding:5px 15px; color:#666; } .post blockquote p { margin:.5em 0; } /* Comments ----------------------------------------------- */ #comments { margin:-25px 13px 0; border:1px dotted #ccc; border-width:0 1px 1px; padding:20px 0 15px 0; } #comments h4 { margin:0 0 10px; padding:0 14px 2px 29px; border-bottom:1px dotted #ccc; font-size:120%; line-height:1.4em; color:#333; } #comments-block { margin:0 15px 0 9px; } .comment-data { background:url("http://www.blogblog.com/rounders/icon_comment.gif") no-repeat 2px .3em; margin:.5em 0; padding:0 0 0 20px; color:#666; } .comment-poster { font-weight:bold; } .comment-body { margin:0 0 1.25em; padding:0 0 0 20px; } .comment-body p { margin:0 0 .5em; } .comment-timestamp { margin:0 0 .5em; padding:0 0 .75em 20px; color:#666; } .comment-timestamp a:link { color:#666; } .deleted-comment { font-style:italic; color:gray; } .paging-control-container { float: right; margin: 0px 6px 0px 0px; font-size: 80%; } .unneeded-paging-control { visibility: hidden; } /* Profile ----------------------------------------------- */ @media all { #profile-container { background:#cdc url("http://www.blogblog.com/rounders/corners_prof_bot.gif") no-repeat left bottom; margin:0 0 15px; padding:0 0 10px; color:#345; } #profile-container h2 { background:url("http://www.blogblog.com/rounders/corners_prof_top.gif") no-repeat left top; padding:10px 15px .2em; margin:0; border-width:0; font-size:115%; line-height:1.5em; color:#234; } } @media handheld { #profile-container { background:#cdc; } #profile-container h2 { background:none; } } .profile-datablock { margin:0 15px .5em; border-top:1px dotted #aba; padding-top:8px; } .profile-img {display:inline;} .profile-img img { float:left; margin:0 10px 5px 0; border:4px solid #fff; } .profile-data strong { display:block; } #profile-container p { margin:0 15px .5em; } #profile-container .profile-textblock { clear:left; } #profile-container a { color:#258; } .profile-link a { background:url("http://www.blogblog.com/rounders/icon_profile.gif") no-repeat 0 .1em; padding-left:15px; font-weight:bold; } ul.profile-datablock { list-style-type:none; } /* Sidebar Boxes ----------------------------------------------- */ @media all { .box { background:#fff url("http://www.blogblog.com/rounders/corners_side_top.gif") no-repeat left top; margin:0 0 15px; padding:10px 0 0; color:#666; } .box2 { background:url("http://www.blogblog.com/rounders/corners_side_bot.gif") no-repeat left bottom; padding:0 13px 8px; } } @media handheld { .box { background:#fff; } .box2 { background:none; } } .sidebar-title { margin:0; padding:0 0 .2em; border-bottom:1px dotted #9b9; font-size:115%; line-height:1.5em; color:#333; } .box ul { margin:.5em 0 1.25em; padding:0 0px; list-style:none; } .box ul li { background:url("http://www.blogblog.com/rounders/icon_arrow_sm.gif") no-repeat 2px .25em; margin:0; padding:0 0 3px 16px; margin-bottom:3px; border-bottom:1px dotted #eee; line-height:1.4em; } .box p { margin:0 0 .6em; } /* Footer ----------------------------------------------- */ #footer { clear:both; margin:0; padding:15px 0 0; } @media all { #footer div { background:#456 url("http://www.blogblog.com/rounders/corners_cap_top.gif") no-repeat left top; padding:8px 0 0; color:#fff; } #footer div div { background:url("http://www.blogblog.com/rounders/corners_cap_bot.gif") no-repeat left bottom; padding:0 15px 8px; } } @media handheld { #footer div { background:#456; } #footer div div { background:none; } } #footer hr {display:none;} #footer p {margin:0;} #footer a {color:#fff;} /* Feeds ----------------------------------------------- */ #blogfeeds { } #postfeeds { padding:0 15px 0; }

Tuesday, April 19, 2011

What We Learned from Yesterday

So I wrote a blog post yesterday, breaking down some creepy hate mail I received, and it quickly vaulted to the top of my most popular pieces, with almost 500 readers in one day.  Since I am in the business of shilling myself, I will attempt to break down what made "Hate Mail" such a hit.

  • A List.  People like the lists.  Text presented in easily digested chunks makes everyone feel comfortable.  Most of us (even those who claim otherwise) sorta hate to read.  We might really get into it once we really get into it, but approaching reading harkens back to when we were in grade school and mean Mrs. Tosco loomed over us and our spellers (in the little farmhouse high on the knoll above the prairie), thwapping us with a ruler if we didn't recite our vocab lessons fast enough.

  • Snarky/Being Mean.  This one is tricky.  I was bitten by this one earlier (see Bust Down the Door and Eat All the Chickens).  I guess this one goes back to Jesus and "righteous anger."  You remember, that part in the Bible... Oh, well, never-mind.  Let's talk politics instead.  Basically, you can be mean to people who deserve it.  Magazines with goofy names who reject your work = undeserving.  Creepy stalker types who send hate mail to 85-year-old grandmas = very deserving.  

         Fucking '80s.  No wonder I grew up so fucked up.

  • Nothing Beats a Well-Place "Fuck."  Without a doubt, the most powerful word in the English language.  What makes it special is its versatility.  What other word can transition so effortlessly from noun to verb to adjective and gerund? (see "Fuck you, you fucking fuck.") More importantly, "fuck" is a surprise, even when it isn't.  There is something so harsh about hearing it, no matter how desensitized we think we are, yet it still comes with a certain... giddiness?  Maybe it echoes Mrs. Tosco, only here we are the "cool kids" in the back of the bus with the torn jean jackets, feeling pretty good about being bad.  

  • Good Writing Trumps Bad Writing.  Kinda obvious, I know.  But when you have you have two people insulting one another, the better writer, with the more logically grounded argument, is going to win. Misspellings, poor grammar, etc., implies (exposes?) an underlying character flaw.  Or at least it comes across that way, fair or not. Authoritative writing is convincing.  Dangling your participle (especially in public, where kids might be around) is not.

  • Nobody Likes a Stalker.  Cutting out letters and pasting them on scraps of paper makes you a weirdo.  Sending said letter to old ladies makes you a creep.  Really, there is nothing you can say in that instance that is going to engender feelings of warmth and acceptance.  No one is opening that envelope and saying, "Sure is an interesting presentation, but he makes some really good points."  You don't picture handsome men with strong jawlines who smell nice holding a quill.  You think of dudes with mullets and bad skin who smell like Cheetos and keep a collection of dead cats dressed up like dolls in jars of formaldehyde in their basement.  And nobody likes to think of that.


2 Comments:

At April 19, 2011 at 9:00 AM , Blogger Mistah X said...

Should we tape said letters instead of pasting them? I'm not sure of the correct protocol.

 
At April 19, 2011 at 11:25 AM , Blogger tom pitts said...

Uh, I think the word HATE in the title can't be underestimated. In order for you to get a hit, it's the title that must lure them. Beyond that, I'm guessing it's the curious empathy, and the communal joy we felt when it came time for someone to say something negative. Why do you think Mr. Blackwell's column is so widely read. Finding out that he was an illiterate psycho, well that's just icing, baby.

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home